In our group we produced a horror trailer as the main product and for the ancillary task I produced a magazine front cover and a horror poster which related to the trailer. One main feature we decided on as a group would be how the villain would be shown or exposed to the audience. On the poster the villain is displayed holding a shovel and it looks as though he is trying to aggressively dig into the camera. The villains face is never shown as we want him to be kept as secret as possible. This fits into the idea for our promotion strategy effectively as I believe this would be the selling point to attract many of our target audiences. Another selling point of my horror trailer would be the prop which is a shovel, because I chose to use the shovel in both the main product and ancillary task. This is what I think would make my trailer stand out from others as it is unusual but it suits the storyline of my film trailer.
Order of production
If I were to market my production I would firstly release the teaser trailer as I think this this would make more of an impact to the audience. It is more common sense to release this first as well as if the poster was released before then the audience wouldn't really have an idea of what it is about. Whereas from watching the trailer, it draws the audience in and then when they see the poster they get more of an useful insight from it.
Fonts
When picking a font for my products, I had to show it was associated with the horror genre. So I wanted it to be creepy and scary but also making sure its eye catching so it would attract my target audience.
went through many fonts trying to find the perfect one, the font I finally chose was called "face you fears" I felt it was compatible with the horror theme as it seems ridged and strong as we used it in a large font to emphasize the seriousness and force that it brings. I used this font to represent my products such as for my poster in the words "house of sins". I also included it in my magazine cover as one of the key features to promote my horror trailer.
Then I linked it to another one of my products being my trailer, in which I used it at the end of the trailer as the title card making sure I linked it back by using the same font and the same colours to make it shown that it is the same products.
For my magazine cover I chose not to use this same font because from my research I found that existing magazines all independently have there own style and layout, so I wanted to make sure it looked like a realistic magazine font cover by choosing a non-horror font but then adding horror theme so that it would match my image. As you can see from the right, I used the basic magazine conventions including the masthead, subheadings and features and barcode and price.
Main attraction
As the killer is the main attraction in most horror films, I wanted to keep the theme and image of the villain as the main factor of our unique selling point as the fact that this character uses an unusual weapon (a shovel) makes it very unique to promote my trailer. Although our killers costume is of normal conventions; dressed in dark clothing, black hoodie and black gloves, I felt that this convention was a good one to keep as it has a very good effect. This stereotype has been built up over the years which is why I feel it works well with our task.
I took many photos and videos of the villain in a black hoodie to show that he is the main attraction in this particular product. The whole hoodie scene is to make sure the villain is never exposed and to also add a bit of modernity in my trailer as the criminals in this generation dress in this way to protect themselves from exposure and punishment.
How my products linked
Throughout my three products there is a clear link in the colours red and black. These two colours are classic horror colours such as red is seen as danger, blood, hurt and black seen as dark, creepy and scary, so these were perfect colours to use together as they showed the theme of horror very well. The colour black was used as the background on my poster design as I felt this would add the horror feel which I intend to do throughout my ancillary task's. The red is used as a sign of death in the film and to also make my image stand out even more, almost making it 3d. Another reason why I chose to use black was to hide the identity of the villain and by doing this, making it more frightening and again making the audience think. I then used the white to create the information on the cover but made the title red to link to the image and make clear that it is a horror genre and to show its importance on the page. I used the same colours on my magazine cover to show the link between the two, again having the magazine heading which is the most important much like the film title at the top and against a dark background to emphasize the red. Lastly I used these colours in my trailer for the text again the red and black colour combination just heightened the horror effect throughout my trailer making the text haunting.
Characters & target audience
The characters staring in my trailer play a key role in determining the target audience, my target audience would be 16+ which is why I have made my characters about the same age so that they could relate. My trailer clearly shows the characters, firstly introducing two female characters having a conversation in a library scene and this creating fear in my target audience by showing that this could happen to anyone because of the similarities. My film posters unique selling point would be the villain being shown in a establishing mid-shot portrait and also hiding his identity, which then creates mystery and intrigues the audience to want to see the film to find out who the killer is. My magazine cover also shows the villain but from a different angle, from his waist downwards as I feel he is the selling point of the trailer he should be be previewed in different shots to let the audience know that "he is coming for you".
A film poster is known in a way of advertising as it represents the product which is why I chose to place my film poster like most others in obvious places. This meant areas such as bus stops, on buses and train station adverts which are ways of travel that many people use including my target audience meaning it will be noticed and hopefully will also draw them in. I also used big billboards to reach out to people as they are eye catching so it will grab the attention of the public audience.
Here are some of the ways in which I would distribute my products to attract the audience's eye.
I also had to advertise in certain areas such as social networking sites because a lot of young people such and 16 year old's and above would use these kind of sites. They use these to connect with other people their age so if we have the trailer on Facebook, they can share it with their friends which help me on advertising. This is cross media because Facebook is used for us to advertise but we then also advertise Facebook by uploading our trailer onto their site.With YouTube which was also used in my marketing campaign, in the use of synergy as I uploaded my trailer to their site to give them publicity and also my product.
Another way to keep the audience still involved is to have other competitions publicly such as the radio, where people can win free tickets for example. And finally an obvious way of advertising is through a television advert, showing the horror trailer.
So overall I feel my publicity campaign will be very effective as it will reach out to many of my target audience, in a range of different areas and hopefully making my film successful.
Order of production
If I were to market my production I would firstly release the teaser trailer as I think this this would make more of an impact to the audience. It is more common sense to release this first as well as if the poster was released before then the audience wouldn't really have an idea of what it is about. Whereas from watching the trailer, it draws the audience in and then when they see the poster they get more of an useful insight from it.
Fonts
When picking a font for my products, I had to show it was associated with the horror genre. So I wanted it to be creepy and scary but also making sure its eye catching so it would attract my target audience.
Then I linked it to another one of my products being my trailer, in which I used it at the end of the trailer as the title card making sure I linked it back by using the same font and the same colours to make it shown that it is the same products.For my magazine cover I chose not to use this same font because from my research I found that existing magazines all independently have there own style and layout, so I wanted to make sure it looked like a realistic magazine font cover by choosing a non-horror font but then adding horror theme so that it would match my image. As you can see from the right, I used the basic magazine conventions including the masthead, subheadings and features and barcode and price.
Main attraction
As the killer is the main attraction in most horror films, I wanted to keep the theme and image of the villain as the main factor of our unique selling point as the fact that this character uses an unusual weapon (a shovel) makes it very unique to promote my trailer. Although our killers costume is of normal conventions; dressed in dark clothing, black hoodie and black gloves, I felt that this convention was a good one to keep as it has a very good effect. This stereotype has been built up over the years which is why I feel it works well with our task.
How my products linked
Characters & target audience
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| Here are two female characters who played in a role of teenage students |
Main products and ancillary text
When advertising my products I used different media technologies and marketing campaigns for my poster, magazine cover and trailer. The marketing campaign had to be effective otherwise people wouldn't know about the film or want to see it, so I chose varies way in which I could reach out to my target audience, such as: social networking sites, billboards, point of sales, shops and websites to give my product more publicity and also to start a hype about the film.
A film poster is known in a way of advertising as it represents the product which is why I chose to place my film poster like most others in obvious places. This meant areas such as bus stops, on buses and train station adverts which are ways of travel that many people use including my target audience meaning it will be noticed and hopefully will also draw them in. I also used big billboards to reach out to people as they are eye catching so it will grab the attention of the public audience.
Here are some of the ways in which I would distribute my products to attract the audience's eye.
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| Facebook fan page - This technique would draw the attention of most of my target audience as there are usually teenagers using this type of socializing site. Also they could spread the word and make it become viral by letting the friends know through the website and even inviting them to let them see what its all about. |
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| Billboards are an effective way to attract the public people, as these can be seen in many places such as near schools, in cities, near shops and etc. I chose to have a billboard advertisement because I feel these would generate the reputation of my products. |
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| Bus stop banners or advertisement boards are also effective as they attract most of the people who take public transport especially the school kids, business workers, and even the elderly who may find this type of advertising very eye catching. |
I also had to advertise in certain areas such as social networking sites because a lot of young people such and 16 year old's and above would use these kind of sites. They use these to connect with other people their age so if we have the trailer on Facebook, they can share it with their friends which help me on advertising. This is cross media because Facebook is used for us to advertise but we then also advertise Facebook by uploading our trailer onto their site.With YouTube which was also used in my marketing campaign, in the use of synergy as I uploaded my trailer to their site to give them publicity and also my product.
Another way to keep the audience still involved is to have other competitions publicly such as the radio, where people can win free tickets for example. And finally an obvious way of advertising is through a television advert, showing the horror trailer.
So overall I feel my publicity campaign will be very effective as it will reach out to many of my target audience, in a range of different areas and hopefully making my film successful.
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