Analysing A Horror Movie Poster

The way this poster is shown to the audience is quite interesting, the way which the bold black background covers the page shows us a mysterious convention which the director wants to hide. It also gives the audience a feel of being lonely as the poster is plain, dark and full of mystery. The most important part of this poster would be the slogan where it says "Before you die, You see" showing that when you see "the ring" would be the cause the death of you. We assume this because the audience would usually read from the top of the page and follow it downwards, and like a puzzle you would see "before you die, you see... the ring". This would then bring a bit of fear into the minds of the audience whenever they see the shape of a circle or an actual ring. The poster also shows ghostly white smudges in the image to add that mysterious effect, I think this is important as this shows the audience there is something hidden behind this creepy looking ring.